Kosher symbols on food are increasingly common sight. An estimated one million products are Kosher certified, and consumers spend over USD 200 billion annually on them. Kosher food certification gives you access to a market that has grown more than 15% in recent years and continues to expand. Placed side-by-side on the shelf, kosher products sell 20% better than competing non-kosher brands.
The kosher food market encompasses almost every segment of the food and drink industry from ingredients including chemicals, baking products to processed food & beverages and food packaging. In addition some vitamins and over the counter (OTC) pharmaceuticals are kosher certified. Almost all major manufacturers produce at least some food products that bear the kosher symbol, including Mars, Tate & Lyle, Cadbury’s and Unilever.
In 2012, a standard American supermarket carried an average of 19,000 kosher products and recent studies showed that more than 12 million shoppers purchase kosher exclusively or very often.
Kosher certification can support changes and trends in the food and beverage industry, particularly continued demand for clean and clear labeling and greater transparency. The kosher logo can:
· Help simplifies the label. The kosher logo is an easy way to identify the absence of certain ingredients, for example, meat, fish and dairy which is important for those with allergies or following a particular diet e.g. vegetarian.
· Reassure consumers about the safety and manufacturing processes as it highlights that the product has been independently checked by a reputable organization.
· Highlights honesty and transparency. The kosher logo is a guarantee of honesty. It assures consumers that a company is being honest about the ingredients and processes they are using in the products.